Niece Motorsports Marketing Team Recognized with Three Prestigious MarCom Awards
Salisbury, NC (October 9, 2025) – Niece Motorsports proudly announces a noteworthy achievement made by its marketing team, recognized as winners of three prestigious MarCom Awards.
MarCom Awards is an international creative competition that honors excellence in marketing and communication while recognizing the creativity, hard work, and generosity of industry professionals.
Since its inception in 2004, MarCom has evolved into one of the largest, most-respected creative competitions in the world. Each year, nearly 7,000 print and digital entries are submitted from over 40 countries.
The program is administered by the Association of Marketing and Communication Professionals (AMCP). The international organization, founded in 1995, consists of several thousand marketing, communication, advertising, public relations, digital, and web professionals.
AMCP administers recognition programs, provides judges, and rewards outstanding achievement and service to the community.
In its first year of submission, Niece Motorsports received "Gold Award" honors in three categories - Communications Program, Social Media Campaign, and Website Re-Design.
Leading the way in the Communications Program category was the team's National Lineman Appreciation Day campaign which was developed in collaboration with partner, J.F. Electric.
The goal of the program was to showcase its appreciation for an integral part of J.F. Electric's business, while also generating affinity, awareness, and fan-engagement in the NASCAR space.
Through strategic planning, the team created a special event-specific logo and devised a plan to create compelling and informative content and a schedule to share that content across social platforms.
Communications personnel pitched and informed key print and broadcast media about National Lineman Appreciation Day and the associated team branding and creative content.
Winning its category of Social Media Campaign was the program surrounding the team's throwback paint schemes at Texas Motor Speedway.
In its 10th season of competing in the NASCAR CRAFTSMAN Truck Series, Niece Motorsports developed three unique paint scheme designs which hearkened back to some of the most memorable moments in team history.
From there, a social media campaign was drawn up to tell the stories associated with those three liveries and the significance they hold for the organization.
The goals of the social media campaign were to showcase the history of the organization as it celebrated 10 seasons, while also generating team affinity and engagement.
A third award was achieved in recognition of a robust Website Re-Design, where throughout the 2024-2025 race seasons, the NieceMotorsports.com site was significantly overhauled.
After nearly a decade with the original website which was developed in the team's infancy, Niece Motorsports transitioned its online presence into a clean, professional rebrand.
This new website, which has seen a notable traffic increase since becoming re-imagined, has served as a pillar in the team's broader brand identity. Optimized for both computer and mobile use, the website is quick and easy to navigate.
NieceMotorsports.com is a hub for insightful news, biographical information on drivers and key executives, partner guest information guides for at-track use, and tasteful imagery.
These awards are the first of hopefully many to come for the organization, which are a true testament to the hard work and dedication that is put into the marketing platform.
“Our marketing team at Niece Motorsports has grown so much since this team was founded," said Amanda Efaw, Chief Marketing Officer. "It’s exciting to celebrate that growth in this special anniversary season. I believe that our team’s ability to really deliver turnkey marketing programs for our partners is a key differentiator. It’s an area where we look forward to continued growth.”
As the team continues to strengthen its marketing capabilities, its partners are serviced at a high level to maximize their return on investment. It is one of the many ways that Niece Motorsports is making a difference in the industry.
About Niece Motorsports: Niece Motorsports is a professional auto racing team that has competed in the NASCAR CRAFTSMAN Truck Series (NCTS) since 2016. Fielding the Nos. 41, 42, 44 and 45 trucks, the team has garnered nine wins, 50+ top-fives, 100+ top-10s, 200+ top-15 finishes and made five playoff appearances. Founded by United States Marine Corps Veteran Al Niece, the team is owned by Josh Morris of DQS Solutions and Staffing and the Fowler Family of J.F. Electric and Utilitra. At its 80,000 sq. ft. headquarters in Salisbury, NC, Niece Motorsports is a full-service race vehicle build shop as well as a customizable fabrication shop for any manufacturing needs.
Follow the Team: To keep up to date with the latest team news, visit niecemotorsports.com or connect on Facebook and Instagram (@NieceMotorsports) as well as X (@NieceMotorsport).
