A Motorsports Marketing Platform as Powerful as Your Brand.
Value and access in professional sports sponsorships is unmatched by that provided as a partner of Niece Motorsports in the NASCAR Craftsman Truck Series.
As a sport built on brands, NASCAR fans are uniquely engaged with those behind the drivers and teams they love. From once-in-a-lifetime hosting opportunities to top-tier network exposure, a team partnership puts you in direct contact with your ideal audience.
Driving Value, Delivering Relationships
“We’re very proud to continue the well-deserved recognition of our 1,200+ employees’ everyday accomplishments through this type of employee engagement program and brand sponsorship.”
75 MILLION
1 BILLION+
Fans in the U.S.
NASCAR.com Page Views/Year
TOP INTERESTS/MORE LIKELY THAN THEIR COUNTERPARTS TO:
The DNA of NASCAR Fandom (AKA Your New Audience)
Enjoy outdoor sports & activities including biking, fishing, hunting and watersports
Source: NASCAR via MRI|Simmons and Nielsen Scarborough research, 2023
GENDER
26% of All Fans;
38% of 18-to-34-Year-Olds
MULTICULTURAL
Own & insure multiple vehicles, purchase aftermarket auto products/accessories and influence friends’ buying decisions
AGE
Own a home, enjoy DIY projects, live on larger plots of land and enjoy landscaping/gardening
INCOME
Regularly visit fast-food and fast-casual restaurants, and make convenience store purchases
Build a Right-Sized Sponsorship in NASCAR
Primary Sponsorship
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Put your brand under the brightest lights with a primary sponsorship, where you take center stage across all branded team assets. With the most exposure available, your role as a primary affords you unmatched access in key markets across the country.
CREDENTIALS: Per-Race VIP Allotment, Full-Season Admin Access
BRANDING: Full Truck, Driver Suit, Crew Apparel, Transport Hauler, Pit Box, Hero Cards, Pit Wall Signage
AMPLIFICATION: Social Media Support, In- and Out-of-Market Appearances, Photo Rights
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Full or Partial Season, Feature as Associate Sponsor on Non-Primary Races, Selection of Key/Target Markets (As Available)
Associate Sponsorship
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Experience the impact with a lower investment in an associate sponsorship, where your brand will see exposure alongside some of the sport’s most critical vendors, service providers and sponsors. A stepping stone into larger involvement, associate sponsorships provides access to many of the team’s most valuable assets.
CREDENTIALS: Per-Race VIP Allotment
BRANDING: Truck Paint Scheme Placement (Bed Top, Front or Rear Quarter Panel, As Available), Associate Placement on Driver Suit and Crew Shirt
AMPLIFICATION: Social Media Support, Opportunity for In-Market Appearances, Photo Rights
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Full or Partial Season
Product Partnership
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In-kind donations and product sponsorships ensure all race teams have access to the tools, gear and supplies they most frequently use without the full cost burden. In exchange, the team remains brand-loyal, advocates on behalf of the sponsor’s offering and provides brand exposure across all available assets.
CREDENTIALS: Per-Race VIP Allotment
BRANDING: Truck Paint Scheme Placement (Bed Top, Front or Rear Quarter Panel, As Available), Associate Placement on Driver Suit and Crew Shirt
AMPLIFICATION: Social Media Support, Opportunity for In-Market Appearances, Photo Rights
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Negotiated based on commodity.
If you have a service or product you believe would be eligible for a product partnership, please reach out to our team.
FAQs
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The investment amount will vary based on whether a Primary or Associate sponsorship is right for you, as well as the market(s) selected. Multi-race or full season commitments benefit from numerous operational economies, so the per-race cost will be less than single-race sponsorships. On the whole, yearly data proves an investment in NASCAR shows greater returns than that in any other professional sport (including PGA, NFL, NBA and MLB), given the unique combination of multiple branding opportunities, media exposure, athlete access, race access and B2B relationships.
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For qualified prospective sponsors, Niece Motorsports is pleased to offer an at-track experience so you can gain first-hand exposure to the brand moments afforded as part of a partnership.
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Yes! If a Primary, Associate or Product sponsorship does not work for your brand, but you’re still interested in making an investment and seeing how Niece Motorsports can work for your brand, we can tailor a custom program for you.
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We work to maintain a complementary group of sponsors across multiple industries. While we may have multiple sponsors with similar business models or who operate in the same vertical, we collaborate with current and prospective sponsors to ensure there is no competition for customers or clients in key markets. Often, partners in similar areas have been able to form strategic business alliances and benefit from one another’s capabilities and reach.
A Network That Works for You
Align your brand with those in our family of sponsors — a group of companies spanning verticals from electrical infrastructure to consumer products, building equipment and materials to agriculture, commercial machinery to adult beverages, and almost everything in between. Niece Motorsports is committed to helping its sponsors drive revenue by building relationships not only among its immediate partners but also with the more than 700 brands engaged across the sport at the team, track and NASCAR league level.
Begin your NASCAR sponsorship journey today.
We believe in building sponsorships that are tailored to your business goals — whether it’s connecting with other businesses in your industry or breaking through to a new customer audience segment in target markets.
At Niece Motorsports, we will work to provide realistic options and ideas to maximize your investment.
Complete the form at right to get started fast-tracking your brand today.
SPONSORSHIP INFO REQUEST